Wednesday, December 7, 2011

Abarth, Baby, Hurry Down the Production Line This Spring

It’s December.  We are all thinking about what we can do for those we love, and for those less fortunate.  But let’s face facts, if we didn’t have the occasional dream about what an earth-shatteringly awesome present a new car would be, not only would we not be human but years of Lexus advertising would have been in vain.  They call it the “December to Remember”, not “Last Day of the Month to Remember” for a reason.

So what are we Abarth aficionados to do? We have months (not sure how many, but definitely plural) to go before we’ll even be able to see the Abarth.  Then comes the budget analysis, where we consider quitting smoking, using store brand toilet paper instead of Charmin, and/or selling our less-vital organs (anyone need a kidney?).  Or maybe that’s just me.
So while visions of sugarplums dance in the heads of our less octane-addicted relatives, remember to ask for something to hold you over this holiday season.  While you are tasked with hiding away each spare penny for an Abarth like a nervous squirrel preparing for winter, remind your family that they can keep you from going insane by getting you an Abarth hat or t-shirt.  When you’re clicking a million miles an hour on the inevitable Abarth configurator, or just perusing the feature availability list like you’ve already done 50 times, remember to thank your loved ones for putting up with your obsession.
Happy Holidays from the entire Bob-Boyd FIAT family!


Bob-Boyd FIAT
5665 Scarborough Blvd
Columbus, OH 43232

Friday, October 14, 2011

I Haven't Forgotten!

Greetings, Abarth faithful! Yes, it's been a while since I posted. No, my dedication to Abarth has not wavered. You see, while my blog languished, Bob-Boyd FIAT was busy setting records and getting dozens of FIAT 500s on the roads of Columbus.

Dates have been set, and it appears we will know all we need to know will be revealed at the Los Angeles Auto Show. My only regret is that I will not be in attendance.

I was, however, in attendance for some phenomenal FIAT training in Atlanta this past week. Much was focused on the current models, but what mention there was of Abarth was exciting. They have promised us beefier brakes, more power (imagine that!?), and "more athletic legs" according to our great trainers.

But what I took away from it was not neccessarily what the Abarth will bring, but who is bringing it. Everyone involved in the training, from the people presenting to the heads of Chrysler Academy and FIAT brand & marketing managers is absolutely chomping at the bit to get this amazing car launched.

Believe me, it can't come soon enough.

Thursday, May 19, 2011

What to do while you wait for an Abarth

Alas, we are still at least 7 months away from the FIAT 500 Abarth debut in the United States. If you're anything like me, you're sitting at work right now tearing your hair out wondering what to do with all the time you'll be waiting to drive an Abarth.

On the one hand, people ask me every day if I drive a FIAT 500 and I want to say "yes, and it was the best decision of my life. I never thought twice about buying one, and I was just waiting for the right color and equipment combination to hit our lot." On the other hand, the FIAT 500 Abarth is likely going to be the most sought-after small car in America. I don't want to miss the unique opportunity to be one of the first guys who gets one.

So what do I suggest? Use your local FIAT Studio; get to know your FIAT Specialists and FIAT Studio Leads so when the Abarth reaches the lot, you're the first one they call. Take the FIAT 500 out for a test drive so you know all about the features of the car, and you have something to compare the Abarth to when you eventually get to test drive that. That way, when the Abarth arrives, you’ll know which is the right car for you.

Tuesday, May 3, 2011

Welcome To Abarth Ohio

Today we proudly debut the Abarth Ohio blog. The goal here is to provide Abarth enthusiasts a central hub from which everyone can access all the information you'll ever want or need about the FIAT 500 Abarth (as we'll tentatively call it).

For now, I'll leave you with a picture of my dream car, the FIAT 500C Abarth. As a bonus, you can also enjoy the Top Gear review of the 2009 FIAT 500 Abarth SS below.